Real Men Wear Pink — Join Me in the Fight Against Breast Cancer

By: Jason Gassmann, President | Sep 27, 2022
Real Men Wear Pink Logo

Update: Although Breast Cancer Awareness month has ended, fundraising will continue through the end of 2022.  Please consider donating, or supporting via the suggestions below. 

Chances are you know someone who’s been affected by breast cancer. It’s the most common cancer in women, and more than 250,000 women and men in the U.S. are diagnosed each year, according to the American Cancer Society (ACS). In the U.S. today, there are more than 3.8 million breast cancer survivors, including those who are still undergoing treatment.

This is an important issue to me because our Bell Brothers family has been affected by breast cancer. I remember the grief I felt for the families involved and how powerless I felt to help. That’s why this year I have joined the Real Men Wear Pink campaign as one of the 2022 ambassadors.

Real Men Wear Pink Campaign

As part of the campaign, which has raised more than $40 million since its inception, I will be raising awareness by wearing pink every day in October, and raising funds by asking my friends, family, colleagues and business associates to join me in the fight. Bell Brothers as a company is also putting significant resources behind this effort.

In October, our technicians and installers out in the field wore high-visibility pink shirts and pink booties. And a portion of our annual company meeting was spent learning more from the executive director of American Cancer Society of Iowa.

Every dollar raised helps the ACS save more lives through early detection and prevention, research and lifesaving support. The death rate from breast cancer dropped by 42% from 1989 to 2019 because of earlier detection through increased awareness, mammography screening and advances in treatments.

How You Can Join the Fight Against Breast Cancer

The ACS offers a variety of fundraising options you can choose from to help join the fight against breast cancer. Please consider:

  • Donating to my Real Men Wear Pink fundraising page, perhaps in the name of a colleague, friend or loved one impacted by the disease.

  • Starting your own fundraising efforts or otherwise using your network to raise awareness.

  • Taking a photo of yourself or your company wearing pink and sharing it on your social media channels. Tag Bell Brothers on social media so we can give you a shout-out.

Sharing educational content Bell Brothers will post on our LinkedIn and Facebook channels.

HVAC Icon

Are you ready to unite in the fight? Visit my Real Men Wear Pink fundraising page today and consider donating to support this cause.

JOIN THE FIGHT